Case Study: MediCinema raises awareness and support with Feref's The Magic of Movies campaign

MediCinema delivers a 90' cinema spot with Feref

The customer MediCinema, a charity, partnered with Disney and the vendor Feref on a project to create a campaign that would raise awareness and support for its work. Their challenge was to use Disney's upcoming film releases to develop an impactful and adaptable three-year campaign that highlighted the positive effects of cinema on children in long-term hospital care.

Feref developed a magical and movable format concept that utilized characters and scenes from upcoming Disney movies. Their solution included producing a heartwarming 90-second cinema spot that brought the magic of movies into the hospital through children's imaginations, supported by a strong social campaign. Feref handled the entire process from concept and scripting through to production, post-production, and design.

MediCinema