Case Study: Disney raises awareness for MediCinema with Feref

Disney - Customer Case Study

Disney partnered with Feref to support MediCinema with a three-year campaign built around Disney Studio’s upcoming cinema releases. The challenge was to create an emotional, adaptable way to raise awareness and support for the charity while highlighting the value of big-screen entertainment for children in long-term hospital care, using a 90' cinema spot as the main deliverable.

Feref developed “The Magic of Movies,” a magical and movable campaign format that blended characters and scenes from future Disney films into a heartfelt hero ad and social campaign. By bringing Disney movie magic into the hospital through the imagination of children, Feref delivered a strong emotional message and adaptable creative platform; however, the case study does not provide specific quantitative results or measurable impact.

Disney