Case Study: The Trevor Project builds a five-year LGBTQ youth advocacy roadmap with Fenton

The Trevor Project builds a 59-page five-year advocacy playbook with Fenton

The Trevor Project, an organization dedicated to ending suicide among LGBTQ youth, faced the challenge of building a new long-term advocacy strategy. They partnered with the strategic communications firm Fenton to develop a five-year roadmap for achieving significant victories in key issue areas like conversion therapy and school suicide prevention.

Fenton conducted extensive research to become subject-matter experts and then created a comprehensive 59-page strategic playbook. This deliverable provided The Trevor Project with clear guidance, a new advocacy framework, and a detailed public education plan complete with messaging and audience mapping. Fenton's work provided the organization with a clear roadmap to advance its mission and achieve future successes.

The Trevor Project