Case Study: State Voices inspires values-based voting with Fenton’s campaign branding and digital toolkit

State Voices registers 800,000 new voters with Fenton

State Voices, a non-profit organization, faced the challenge of battling widespread voter apathy and anxiety amidst rising distrust in the electoral process. Their goal was to transform cynicism into motivation and make voting feel personal and impactful. They partnered with the communications agency Fenton to develop a strategic campaign.

Fenton developed the "Vote for Something" campaign, creating a bold, customizable identity and toolkit for State Voices. This solution empowered individuals and organizations to personalize their own messages, fostering inclusivity and engagement. The campaign achieved a significant measurable impact, playing a key role in registering 800,000 new voters, making over 250 million voter contacts, and encouraging 100,000 people to plan their vote.

State Voices