Case Study: State Voices Boosts Voter Engagement with Fenton’s Integrated Communications Strategy

State Voices reaches 3,000+ views with Fenton

The customer, State Voices, faced the challenge of combating voter apathy and engaging BIPOC communities ahead of the 2022 midterm elections amidst concerns over political violence and anti-voting legislation. They partnered with the vendor Fenton for a comprehensive communications strategy to prepare their network across 25 states.

Fenton implemented an integrated approach that included message testing, earned media outreach, thought leadership, and a multilingual digital toolkit. This solution resulted in over 40 earned media stories, op-eds in major publications, and a digital toolkit that received over 3,000 views. Fenton's efforts successfully helped galvanize voter engagement and secure significant visibility for State Voices during the critical election cycle.

State Voices