Case Study: Stacey Abrams’ American Pride Rises defends DEI and drives broad awareness with Fenton

Stacey Abrams’ American Pride Rises reaches 63M impressions with Fenton

Stacey Abrams’ American Pride Rises (APR) was founded in 2024 to defend diversity, equity, and inclusion (DEI) against a powerful, multi-pronged assault. The organization partnered with Fenton for strategic communications, digital, and creative services to launch and establish itself as a leader in this advocacy space.

Fenton executed an integrated communications strategy that included media pitching, website updates, an advertising campaign, and the production of campaign videos. This work resulted in the successful launch of APR with op-eds in USA Today and The Guardian. Fenton's efforts generated over 63 million advertising impressions, and an influencer campaign reached 1.4 million people with a 9.84% engagement rate. A hero video, "Our Stories Unite Us," also garnered over 8 million impressions through cable television spots.

Stacey Abrams’ American Pride Rises (apr)