Case Study: Science Moms achieves national awareness and climate action momentum with Fenton

Science Moms earns 3 billion impressions with Fenton

Science Moms, a nonpartisan group of climate scientists who are also mothers, faced the challenge of building widespread public awareness to empower moms to take action on climate change. They partnered with the vendor Fenton to launch a national campaign to break through a competitive news cycle and reach their target audience.

Fenton implemented a multifaceted media campaign that included targeted outreach to parenting outlets, local news, and climate journalists, along with strategic advertising. This approach secured top-tier national coverage for Science Moms. The campaign earned over 6,800 media placements and generated more than 3 billion impressions, including features in major outlets like the Washington Post and People Magazine.

Science Moms