Case Study: RESOLVE: The National Infertility Association shapes the national IVF access debate with Fenton

RESOLVE: The National Infertility Association generates 6,300 media hits in 2 weeks with Fenton

Resolve: The National Infertility Association faced a significant challenge after the Alabama Supreme Court issued a ruling that paused IVF treatments across the state. The organization partnered with the vendor Fenton for a comprehensive advocacy and storytelling campaign to lead the narrative and fight back against legislative threats to IVF access.

Fenton rapidly mobilized a crisis communications and strategic media relations effort. This included issuing statements, placing op-eds, and organizing a press conference, which positioned Resolve as the leading voice on the issue. The vendor's work generated over 240 unique stories and 6,300 media hits, contributing to the passage of stop-gap legislation that resumed IVF treatments in Alabama and led to national recognition for the client.

Resolve: The National Infertility Association