Case Study: PwC boosts DeAnne Aussem’s thought leadership and social reach with Fenton

PwC grows DeAnne Aussem’s social presence 400% in 3 months with Fenton

Fenton partnered with PwC's DeAnne Aussem, a Managing Director and founder of the firm's Leadership Coaching Center of Excellence, to help elevate her thought leadership on creating a human-centered workplace. Her challenge was to expand the reach of her "human first" message to a broader audience despite having a very small social media following and little prior media experience.

Fenton implemented a digital-first strategy that included creating core content pillars and managing an editorial calendar. This involved a social media strategy, media outreach, article and op-ed placement, and securing speaking opportunities. As a result, Fenton grew DeAnne's social media presence by 400% in just three months and secured features in major publications and podcasts, significantly amplifying her message.

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