Case Study: PwC advances workplace DEI with Fenton

PWC drives CEO Action for Diversity & Inclusion with Fenton, generating 1.1B impressions

The customer, PwC, leads the CEO Action for Diversity & Inclusion™ coalition, the largest CEO-driven business commitment to advance DEI in the workplace. Its challenge was to drive momentum and awareness for this initiative and position its signatory CEOs as thought leaders. The vendor Fenton provided strategic communications services to address this.

Fenton implemented a comprehensive strategy including media relations, thought leadership placement, event promotion, and social media. This approach secured over 1.1 billion impressions from top-tier media coverage and garnered over 1.5 million social media impressions, successfully rallying business leaders to take bold, inclusive action.

PWC