Case Study: National Nurses United advances nurse protections and healthcare advocacy with Fenton

National Nurses United secures thousands of media placements with Fenton

National Nurses United faced the critical challenge of ensuring nurses had necessary protections and support during the COVID-19 pandemic amidst a healthcare staffing crisis. They partnered with the communications firm Fenton to amplify their advocacy and raise awareness on these urgent issues.

Fenton implemented a comprehensive communications strategy that included robust earned media outreach, strategic message testing, and targeted advertising campaigns. Over their five-year partnership, Fenton secured thousands of media placements in major outlets, built key reporter relationships, and launched dedicated digital platforms. Their work successfully elevated the voices of nurses and shifted narratives on critical healthcare issues.

National Nurses United