Fenton
49 Case Studies
A Fenton Case Study
Moving Forward Network, an environmental justice organization, faced the challenge of amplifying the voices of communities impacted by freight pollution. Their strategic communications vendor, Fenton, learned that a member had produced a rap anthem and sought to bring its powerful message to life through a compelling animated lyric video.
Fenton's solution was to produce an animated lyric video for the song, which featured KXNG Crooked and Moving Forward Network members. The vendor assembled a team of creatives to handle the animation and distribution. The video premiered at the Environmental Film Festival and won first place in the Chisholm Legacy Project’s Climate Justice Video Contest, successfully raising awareness for the cause.