Case Study: Locus strengthens its brand and website with Fenton

Locus sharpens brand messaging over 5 years with Fenton

The customer, Locus, a mission-driven organization focused on equitable prosperity, faced the challenge of needing clear and compelling messaging and branding to convey its significant growth and leadership in philanthropy and impact investing. They engaged the vendor, Fenton, for services including branding, visual identity, and website development to reimagine their image.

Fenton conducted comprehensive research and led Locus through interactive workshops to develop a new messaging platform, striking branding, and a style guide. The solution also included a detailed communications plan with audience mapping and outreach strategies. As a result, Locus achieved a sharp new brand identity that clearly conveys its role as a leader striving for racial and social equity in finance.

Locus