Case Study: L.A. County Department of Mental Health launches CARE Court with Fenton's multilingual campaign

L.A. County Department of Mental Health launches CARE Court with Fenton, driving 30M+ impressions

The L.A. County Department of Mental Health partnered with Fenton to launch its new CARE Court initiative. The challenge was to build awareness and understanding of this complex program across the diverse population of Los Angeles County, ensuring that residents knew how to access its resources or submit a petition for a loved one.

Fenton developed a comprehensive multilingual communications campaign that included advertising, earned media, and community engagement. The solution involved creating over 100 assets in 14 languages and managing a press conference for the launch. The campaign achieved over 30 million impressions through digital, radio, and print media, making the program highly visible and accessible throughout the county.

L.A. County Department of Mental Health