Case Study: Hyundai Hope On Wheels amplifies pediatric cancer advocacy with Fenton

Hyundai Hope On Wheels coordinates 75 handprint ceremonies across 33 states with Fenton

Hyundai Hope On Wheels, a leading funder of pediatric cancer research, needed a strategic partner to elevate its brand, manage stakeholder outreach, and coordinate major national events. The organization turned to Fenton for assistance with event strategy, communications, and partnership management to amplify its mission.

Fenton implemented a comprehensive solution that included managing 75 Handprint Ceremonies across 33 states and producing a national gala and congressional event. The vendor's strategic communications and event support solidified the client's brand, successfully uniting private sector leaders, researchers, survivors, and policymakers in the fight against pediatric cancer.

Hyundai Hope On Wheels