Case Study: Hyundai Hope On Wheels celebrates 25 years of impact with Fenton's nationwide event and gala support

Hyundai Hope On Wheels coordinates 68 nationwide events and $25M in grants with Fenton

Hyundai Hope On Wheels, a nonprofit dedicated to fighting pediatric cancer, faced the challenge of distributing $25 million in grants and coordinating 68 celebratory "Handprint Ceremonies" across the country. They partnered with the agency Fenton for event planning and stakeholder engagement to manage this complex, nationwide effort.

Fenton operationalized the multi-stakeholder coordination required to schedule and execute all 68 events. Additionally, the vendor curated a weeklong series of 25th-anniversary activities in Washington, D.C., which included a Survivorship Summit, a Congressional Reception, and a gala. The impact was a highly successful series of events that united hundreds of stakeholders, including global leadership, cancer survivors, leading oncologists, and key government figures.

Hyundai Hope On Wheels