Case Study: California Community Foundation achieves broader Census participation with Fenton

California Community Foundation mobilizes 115+ community groups with Fenton to count Los Angeles

The California Community Foundation faced a significant challenge ensuring a complete count for the 2020 Census in Los Angeles, the nation's hardest-to-count region, after the COVID-19 pandemic halted all in-person outreach efforts. They partnered with the vendor Fenton for innovative communications and digital solutions to overcome this obstacle and ensure every voice was counted.

Fenton implemented the We Count LA campaign, a multilingual and multicultural digital solution that served as a resource hub and was backed by a coalition of over 115 community organizations. This approach transformed a moment of crisis into one of connection, empowering trusted local messengers to successfully drive participation and achieve an accurate census count for Los Angeles County's diverse and historically under-counted populations.

California Community Foundation