Case Study: Black Voters Matter Fund boosts Black voter outreach with Fenton

Black Voters Matter Fund reaches 1.4 million people online with Fenton

Black Voters Matter Fund (BVMF) faced the challenge of combating widespread voter suppression and intimidation targeting Black communities, particularly in southern and midwestern states, which threatened to disenfranchise voters in a critical election year. Fenton partnered with BVMF to design and execute a national outreach campaign to build Black voting power and empower these communities.

Fenton implemented a comprehensive strategy utilizing earned, digital, and creative media. This included coordinating a cross-country bus tour, virtual events, and online press conferences, alongside rapid-response communications and thought leadership. The solution successfully secured over 70 national media placements in major outlets and significant local coverage. The digital campaign reached over 1.4 million people online and grew BVMF's email subscriber list by more than 2,000.

Black Voters Matter Fund (bvmf)