Case Study: Applied Materials builds a company-wide culture of philanthropy with Fenton

Applied Materials launches Generation Girl with Fenton after a successful year-end Food Drive

Applied Materials, a leader in materials engineering solutions, sought to transform its quiet philanthropy into a proud, company-wide movement. Their existing employee giving program suffered from low visibility and failed to attract new donors. The company engaged the vendor Fenton to increase awareness and establish a broader culture of philanthropy.

Fenton developed a comprehensive CSR platform named "Applied Purpose," which included a new brand identity, messaging, and campaign concepts. This new platform was successfully launched ahead of the company's flagship Food Drive. The initiative's positive impact led to further collaborations, including a video series and the launch of the "Generation Girl" grant initiative, which has provided grants to organizations like Girl Scouts and Girls on the Run. Fenton helped Applied Materials shift from passive participation to purpose-driven pride.

Applied Materials