Case Study: Annie E. Casey Foundation achieves record KIDS COUNT media reach with Fenton

Annie E. Casey Foundation reaches 6,400+ outlets with Fenton

The Annie E. Casey Foundation faced the annual challenge of generating widespread media attention for its KIDS COUNT Data Book, a detailed report on child well-being. In 2023, their specific goal was to highlight the national child care crisis and spur policy action. To meet this challenge, the foundation partnered with vendor Fenton to execute an earned media and strategic communications campaign.

Fenton developed compelling messaging and tailored materials for all 50 states, focusing on the human impact of unaffordable child care. Their approach included a national press push, localized grantee support, and strategic op-ed placement. As a result, Fenton secured the Foundation's widest-ever media coverage, with stories appearing in over 6,400 outlets including national, local, and broadcast media, successfully turning complex data into a urgent national conversation.

Annie E. Casey Foundation