Case Study: the American Civil Liberties Union defends abortion rights with Fenton

American Civil Liberties Union wins 120+ media stories with Fenton

The American Civil Liberties Union (ACLU) faced a new challenge after the Supreme Court overturned Roe v. Wade, as anti-abortion groups pushed extreme legal cases to further restrict abortion access nationwide. The ACLU enlisted the communications firm Fenton to mobilize public awareness and pressure against these threats, which included a potential ban on medication abortion and the ability for states to block emergency abortions.

Fenton implemented an aggressive communications strategy that included media briefings, public advocacy, and enlisting medical experts to highlight the dangerous consequences of the cases. This effort generated over 120 media stories and created significant public pressure. As a result, the Supreme Court ultimately upheld critical abortion rights, with justices citing evidence first reported by the ACLU and Fenton in their decisions.

American Civil Liberties Union (aclu)