Case Study: Penny Hydraulics Group unifies its brand with Fenti Marketing

Penny Hydraulics Group unifies two brands with Fenti Marketing

Penny Hydraulics Group, a leader in hydraulic lifting equipment, faced the challenge of rebranding its marketing collateral to create a consistent identity across its business. This task was complicated when the company acquired Sidetracker Engineering, requiring the integration of two unique brands. Fenti Marketing was engaged to handle this rebranding and unification effort.

Fenti Marketing's solution was to seamlessly blend Penny Hydraulics' iconic orange and white color scheme into Sidetracker Engineering's branding. This approach allowed both companies to maintain their distinct market identities while creating a unified and recognizable brand presence across all platforms. The work by Fenti Marketing successfully resulted in a cohesive and professional image for the combined group.

Penny Hydraulics Group