Case Study: Road iD achieves a 17% new customer conversion boost with Fenix Commerce

Road ID: 17% Boost in New Customer Conversion with Fenix

Road iD, a premier manufacturer of athletic safety identification gear, faced the challenge of meeting rising consumer delivery expectations and converting new customers more effectively, all while controlling shipping costs. To address this, they turned to the vendor Fenix Commerce and implemented its enhanced AI shipping and delivery solutions.

By integrating Fenix Commerce's technology, Road iD was able to display accurate estimated delivery dates (EDD) and shipping options on its product pages. This solution delivered significant results, including a 17.3% increase in new customer conversion and an 8.5% lift in overall conversion. The vendor's platform was credited with providing a seamless delivery experience that reduced cart abandonment, contributing to an estimated 23% annual sales increase for the tested product.

Road iD

Mike Trimpe

Ecommerce & Creative Director