Case Study: DSM improves sales efficiency and customer insight with Fellowmind and Dynamics 365 Customer Engagement

DSM improves sales efficiency and 360 customer view with Fellowmind

DSM, a purpose-led science company in Health, Nutrition & Bioscience, faced challenges with the usability and adoption of its CRM system, which led to poor data quality. The company partnered with vendor Fellowmind to address these issues and implement a clearer vision for its Dynamics 365 Customer Engagement platform.

Fellowmind worked with DSM to improve system alignment and user experience, focusing on enabling a 360-degree customer view and increasing sales efficiency. The solution provided more insight into customer needs and empowered the sales team. As a result, DSM now has a motivated team continuously optimizing the CRM, allowing the technology to work better so the company can grow and serve its customers more effectively.

DSM