Felix
11 Case Studies
A Felix Case Study
MPC Earthmoving, an Australian plant hire business specialising in earthmoving and haulage, needed a stronger and more diverse business development approach to build a consistent pipeline of confirmed work as the company grew. Felix, then operating as PlantMiner, was chosen as the lead generation platform to help them connect with the right jobs and decision makers while fitting into their changing equipment availability and locations.
With Felix’s tailored lead generation approach, MPC Earthmoving received both tenders and confirmed work, with each lead providing the information needed to quote efficiently and save time on background research. Since joining in 2014, the company has won work in Armidale, Narrabri, Werris Creek and Muswellbrook, including an eight-month heavy earthmoving equipment contract with Whittens at its Mount Pleasant Operation in the Hunter Valley, NSW.
Peter Ausling
Director