Case Study: Affordable Earthworx lands major client and boosts fleet utilisation with Felix Vendor Marketplace

Affordable Earthworx lands major client with PlantMiner

Affordable Earthworx is a family-run plant hire business in South East Queensland that relied heavily on word of mouth to keep its fleet utilised. In a competitive market with long sales cycles, the company struggled to secure the kind of large, long-term projects that would keep equipment on site for extended periods. Felix, via its PlantMiner lead generation marketplace, offered a way to connect them with qualified hire opportunities.

By listing as a supplier on Felix’s PlantMiner platform, Affordable Earthworx quickly received matched quote requests and won a major earthworks contract for a civil construction project in Eight Mile Plains, QLD. The initial job generated $180,000 in revenue, delivering more than 62 times their first-year PlantMiner investment, and led to additional work worth $300,000 over another 6–8 months.

Affordable Earthworx

Luke Taylor

Affordable Earthworx