Case Study: world-leading household appliance manufacturer achieves superior global campaign data quality with FELD M Datacroft

World-leading Household Appliance Manufacturer automates 49% of campaign traffic with FELD M

The client, a world-leading household appliance manufacturer, faced challenges with its global campaign tracking. The existing process required a large amount of manual effort, which led to errors and inconsistencies that compromised data quality in Adobe Analytics. The company approached FELD M and its specialized business unit, Datacroft, for a state-of-the-art solution to enable efficient tracking and measuring of its global campaigns.

FELD M's Datacroft implemented two overarching solutions: the automatic integration of Google Ads data and a central SaaS solution for campaign tracking codes using its proprietary tools, Campaign Data Importer and Link Manager. This automated the previously error-prone process and provided structured, coherent, and error-free tracking code links. The solution automatically tracked 49% of all campaign traffic from Google Ads, integrated advertising costs, and provided a global setup for all of the client's markets and brands.