Case Study: Swiss Railway achieves compliant consent management across 170+ digital entities with FELD M

Swiss Railway aligns 170+ digital entities on consent management with FELD M

The Swiss Railway (SBB), Switzerland's leading mobility company, faced the challenge of ensuring legal consent management compliance across its more than 170 diverse digital entities, especially for its large proportion of EU-based passengers ahead of the revised Swiss Data Protection Act. They engaged FELD M to conduct holistic consent audits and develop a new, compliant consent management process.

FELD M began by auditing 30 critical domains and apps and interviewing key stakeholders. They then collaborated with SBB to create a streamlined, organization-wide consent management process. This solution provided SBB with clear guidelines, banner design unifications, and an organizational chart defining responsibilities, ensuring all stakeholders had a common understanding and commitment to the new compliant system.

Swiss Railway (Schweizer Bundesbahn, SBB)