Case Study: Swiss Insurance Company achieves scalable, cost-effective analytics with FELD M and Google Tag Manager

Swiss Insurance Company cuts analytics costs by a low six-figure sum with FELD M

The Swiss insurance company faced increasing complexity and rising costs from managing multiple competing analytics tools and a legacy tag management system for its dozens of marketing teams worldwide. FELD M was engaged to help plan a migration to a simpler, more affordable solution.

FELD M supported the migration to Google Tag Manager, creating a new data layer concept and GTM blueprint containers. This enabled a smooth transition for 18 markets with no data loss. The solution streamlined operations and reduced annual licensing and support costs by a low six-figure sum for the client.