Case Study: Premium Carmaker achieves data-driven campaign optimization with FELD M

Premium Carmaker evaluates almost all campaign hypotheses with FELD M

The premium carmaker faced the challenge of underutilizing its web data for decision-making, particularly for optimizing its online campaigns. To address this, the company engaged FELD M to help define relevant data points and encourage data-driven decisions across its units.

FELD M conducted structured hypothesis workshops with the client's campaign managers and media agency to define and prioritize campaign goals. After a feasibility check, FELD M evaluated these hypotheses to deliver data-based recommendations for action. This process enabled the carmaker to move beyond gut feeling and optimize future campaigns with insights, such as shutting down underperforming landing pages.