Case Study: International retailer achieves seamless app tracking with FELD M and Tealium SDK

International Retailer launches seamless app tracking in a tight deadline with FELD M

The internationally operating retailer required a reliable e-commerce app tracking solution that could seamlessly integrate with its existing global Adobe Analytics setup for the web. The challenge was to enable unbroken analysis of the user journey across both native and webview screens within their hybrid app while meeting a tight deadline and minimizing development effort. FELD M was tasked with implementing this solution.

FELD M implemented the Tealium SDK to create a seamless tracking solution. By leveraging a generic data layer and reusing most of the existing Tealium logic from the web, they avoided excessive development effort. The solution provided reliable cross-platform user recognition, enriched data with out-of-the-box app parameters, and enabled easy debugging. FELD M successfully delivered the project on time, allowing the client to quickly generate actionable insights into the entire user journey.