Case Study: an international retailer improves e-commerce analytics with FELD M's Adobe Analytics solution

International retailer enables real-time Adobe Analytics reporting for pages, campaigns and e-commerce KPIs with FELD M

The client, an international retailer in the European beauty industry, sought to optimize its e-commerce platform's performance by switching to Adobe Analytics. They engaged vendor FELD M to create a new, state-of-the-art solution design document that would provide advanced tracking capabilities and align with their self-service analytics culture.

FELD M developed a comprehensive Adobe Analytics solution in close cooperation with the client, focusing on advanced e-commerce tracking, including product attributes, purchase funnels, and multi-currency reporting. Following implementation, the international retailer could answer critical business questions about sales, conversion rates, and user behavior. FELD M subsequently provided deep-dive analyses and recommendations to further optimize the user experience and conversion rates based on the well-designed tracking.