Case Study: InstaMotion achieves clear positioning in the online-only car market with FELD M

InstaMotion identifies 5 personas with FELD M to sharpen online car sales positioning

InstaMotion, a German online used car retail platform, faced the challenge of differentiating itself in the growing and highly competitive online-only car sales market. With competitors offering virtually identical services, InstaMotion needed to familiarize potential customers with its business model and develop a unique selling proposition. To achieve this, they partnered with FELD M for professional market research and user experience design to identify their target groups and understand their needs.

FELD M implemented a multi-phased solution using a combination of qualitative interviews and quantitative studies to identify three key customer personas. They then analyzed InstaMotion's marketing campaigns and platform usability compared to competitors using methods like AttrakDiff and user testing. As a result, FELD M provided InstaMotion with data-based insights and actionable recommendations for targeted marketing communications and website optimizations. This equipped InstaMotion with a clear concept for its competitive positioning and a strategy to stand out from its rivals.

InstaMotion