Case Study: a financial services company achieves a 4% conversion uplift with FELD M A/B testing

Financial services company boosts form completion 4% with FELD M

The financial services company, a recognized specialist in enabling e-commerce credit payments, sought to optimize its multistage credit application funnel. They challenged FELD M to determine how the branding within this process influenced user closing behavior and to gather detailed insights for the most promising branding approach.

FELD M implemented and refreshed the Adobe Target setup for agile A/B testing, initially focusing on the best-performing mobile segment. Within three months, FELD M set up, performed, and evaluated the tests, which led to a substantial 4% uplift in form completions and an 8% uplift for a partner product. This ongoing partnership with FELD M enables continuous optimization based on customer needs.

Financial Services Company