Case Study: AUDI AG reduces Adobe Analytics support needs with FELD M training

AUDI AG reduces support requests and trains 20+ markets with FELD M

The customer AUDI AG, an automotive company, faced a challenge where their central Web Analytics Team was overwhelmed by support requests for creating reports and analyses in Adobe Analytics. The vendor FELD M was tasked with reducing this workload by enabling colleagues and agencies to work independently with the data.

FELD M implemented a solution by creating and conducting worldwide Adobe Analytics training sessions on both basic and advanced levels. They also produced 18 online tutorials for follow-up and broader reach. This approach significantly reduced the support requests and required effort for the central team, trained over 20 markets, and established improved cooperation between the central and local teams.

AUDI AG