Case Study: a pan-European fashion company achieves compliant, higher-consent consent management with FELD M and Usercentrics

a pan-European fashion company streamlines consent management across 20 countries with FELD M

A pan-European fashion company faced the challenge of managing consent across its three brands, 20 national markets, and multiple digital properties while renewing its tracking infrastructure. They engaged their long-standing partner, FELD M, to implement and manage the new Usercentrics consent management platform (CMP) to ensure compliance and improve processes.

FELD M provided holistic interim management, tailoring the CMP's design and structure to the client's needs. The solution optimized processes for maintaining consent banners and privacy policies, integrated consent reporting into performance dashboards, and improved the user experience. As a result, FELD M helped the company achieve increased consent rates, significantly lower data protection risks, and lower costs while avoiding delays in campaign launches.