Case Study: a leading asset management company achieves real-time campaign optimization with FELD M's Tableau dashboards

a leading asset management company analyzes 500 global campaigns with FELD M

The customer, a leading asset management company, faced the challenge of manually analyzing its global marketing campaign performance across numerous data sources. To overcome this, they partnered with FELD M to create a centralized, automated solution for data-driven campaign insights.

FELD M implemented a customized Tableau dashboard that integrated data from over seven main sources and 27 countries. The solution, which included a flexible backend built with Python and SQL, provided daily data refreshes for real-time analysis. This enabled the client to optimize over 500 active campaigns across 10 channels, allowing for data-driven steering and performance improvements during a campaign's runtime. FELD M continues to adapt the architecture to meet the client's evolving needs.