Case Study: Shake Shack achieves a city-wide celebration in Baton Rouge with Feigley Communications

Shake Shack drives 98 news mentions with Feigley Communications

Shake Shack, a popular quick-service burger brand, was expanding into the Baton Rouge market and needed to generate significant excitement and awareness for its new location. The company engaged Feigley Communications to handle event planning and public relations for its introduction to Louisiana's capital city.

Feigley Communications executed a four-month PR campaign involving strategic planning, media outreach, and creative events. The vendor's efforts resulted in a city-wide celebration for the opening, which was attended by hundreds. The campaign achieved significant measurable impact, including 98 news mentions, an estimated reach of 7.75 million, and coverage from seven local news outlets, solidifying a successful market entry for Shake Shack.

Shake Shack