Case Study: LSU Continuing Education celebrates 100 years with Feigley Communications

LSU Continuing Education drives 13 million impressions with Feigley Communications

LSU Continuing Education partnered with Feigley Communications to create a comprehensive marketing and event strategy for its 100th anniversary. The challenge was to properly celebrate this major centennial milestone and generate extensive awareness for the institution's award-winning continuing education services.

The solution from Feigley Communications included a PR-heavy marketing plan, a major special event at Tiger Stadium featuring a guest speaker, and a coordinated digital campaign. The results were highly successful, generating over 13 million impressions through nearly 100 news story placements and securing a feature on a syndicated TV morning show that reached over 80 markets. This extensive awareness helped propel the program's continued growth trajectory.

LSU Continuing Education