Case Study: Stump Brewing builds a nostalgic, standout brand with Feeney Marketing

Stump Brewing builds a bold cricket-inspired brand across South Australian pubs with Feeney Marketing

Feeney Marketing partnered with Stump Brewing, a new craft beer brand, to create a distinctive identity that would help it stand out in a crowded market. The challenge was to capture the nostalgic essence of the golden era of World Series Cricket and translate that cultural significance into a bold and playful brand system.

The solution implemented by Feeney Marketing involved developing a comprehensive visual and verbal identity rooted in cricket nostalgia, which was applied across packaging, a website, social media, and a suite of merchandising and marketing materials. This strong design foundation and engaging brand language established an authentic personality for Stump Brewing, resulting in a successful launch with a visible presence in pubs across South Australia and building brand momentum through memorability and community connection.

Stump Brewing