Case Study: Hamilton MG becomes South Australia’s leading MG dealership with Feeney Marketing

Hamilton MG becomes South Australia’s largest MG dealership with Feeney Marketing

Hamilton MG, a major automotive dealership in South Australia, faced a significant challenge following the retirement of the Holden brand. After being the state's largest Holden dealer for 30 years, they needed to re-educate the market, rebuild trust, and establish relevance with their new brand, MG. Feeney Marketing was engaged to provide strategic planning, creative, and multi-channel marketing services to manage this brand evolution.

Feeney Marketing developed a comprehensive strategy that respected the dealership's heritage while launching it into the future. Their work included a provocative "There’s more to see at Hamilton MG" campaign across outdoor, radio, and online media. This solution successfully transformed Hamilton into South Australia's largest MG dealership and one of the top-performing MG dealerships in Australia, enabling sustained growth and market leadership.

Hamilton MG