Case Study: EatDrink Local SA revitalises regional food and drink engagement with Feeney Marketing

EatDrink Local SA revitalizes a dormant program and secures multiple awards with Feeney Marketing

The customer, EatDrink Local SA, had a dormant program that needed revitalization to reconnect communities and venues. Feeney Marketing was engaged to reimagine the initiative, undertaking research and a strategy refresh to address this challenge.

Feeney Marketing developed a new brand promise, "Locally Sourced | Locally Served," and created a central website for discovery alongside a campaign featuring authentic storytelling and professional video production. The solution successfully reestablished the program as a vibrant and trusted platform, strengthening South Australia's reputation for food and drink, driving regional pride, and helping a featured venue secure multiple awards.

EatDrink Local SA