Case Study: Direct Collect achieves sustainable growth and 30,000-home service reach with Feeney Marketing

Direct Collect grows to 30,000 homes with Feeney Marketing

Feeney Marketing partnered with Direct Collect, a new recycling services company, to validate and launch its innovative door-to-depot container collection service. The challenge was to transform a bold concept into a viable business by confirming market demand, understanding consumer recycling behaviors, and establishing a strong market presence from the outset.

The solution involved comprehensive market research to shape the strategy and a dual-pronged marketing approach targeting both households and community organizations. Feeney Marketing developed the entire brand identity, marketing strategy, and supporting materials. This resulted in Direct Collect successfully launching and scaling to service over 30,000 homes, establishing itself as a market leader in recycling innovation.

Direct Collect