Case Study: REPTA improves mobile membership sign-ups with Feelingpeaky’s responsive WordPress website redesign

Repta improves mobile membership signups with Feelingpeaky as 46% of visitors come from mobile

The customer, Repta, is a long-standing not-for-profit association offering concessionary travel and discounts to members in the transport business. Their challenge was an outdated website that was not mobile-friendly, which was detrimental to conversions as nearly half of all visitors used mobile devices. The difficult membership form and poor showcasing of offers were key issues. The vendor, Feelingpeaky, was engaged for responsive WordPress website design and development.

Feelingpeaky implemented a clean, modern, and responsive website design. The solution focused on prominently showcasing offers with a quick search toolbar and stylish cards for easy browsing on all devices. They also streamlined the lengthy membership form into a clear, mobile-friendly process. This significantly improved the user experience, directly addressing the conversion challenges posed by the old site.

Repta