Case Study: Longleat boosts Festival of Light ticket sales with Feelingpeaky's micro-site design

Longleat launches Europe’s largest Chinese lantern festival with Feelingpeaky

The customer, Longleat Safari & Adventure Park, planned to launch a new Christmas event, the Festival of Light, featuring Europe's largest display of Chinese lanterns. Their challenge was to create a website to drive ticket sales for this event in advance of the lanterns being physically installed. They enlisted the design agency Feelingpeaky to develop this micro-site.

Feelingpeaky designed a winning concept that used bold graphics to convey the majesty and scale of the lanterns, despite them not yet being built. The solution featured a clear information layout and prominent calls-to-action to book tickets. This approach successfully launched the ticket sales drive for Longleat's Christmas season.

Longleat