Case Study: Lee Valley Regional Park Authority drives awareness and pre-bookings with Feelingpeaky design

Lee Valley Regional Park Authority creates 20+ collateral pieces with Feelingpeaky

The design agency Feelingpeaky was engaged by the Lee Valley Regional Park Authority to create promotional collateral for its VeloPark and White Water Centre. The challenge was to raise awareness, drive visitor numbers, and increase pre-bookings through photo-led materials that adhered to strict brand guidelines and incorporated the brand's arc symbol.

Feelingpeaky's solution involved designing over 20 adaptable pieces of collateral, using engaging action photography that integrated with the brand arc. The clean layout with clear color and typographic hierarchies presented information effectively across various formats. While specific metrics are not detailed, the delivered work—including poster, leaflet, and animated banner design—successfully met the project's core goals of promoting the venues and enhancing their appeal.

Lee Valley Regional Park Authority