Case Study: Ealing Mencap improves messaging and website clarity with Feelingpeaky

Ealing Mencap improves messaging for 10-20 audiences with Feelingpeaky

Ealing Mencap, a charity supporting people with learning disabilities, engaged the design agency Feelingpeaky to address a lack of clarity in its messaging and online presence. Their website was not effectively communicating their services to key audiences, especially referrers, and was not optimized for mobile devices or search engines. They needed a new strategy and a responsive website to better convey their value propositions.

Feelingpeaky began by conducting extensive research, including surveys and workshops, to establish a new tone of voice and key messaging. They then designed and developed a fully responsive, SEO-optimized WordPress website structured to help users find information quickly. This central resource was supported by a new brochure. The outcome was an engaging website and marketing materials that successfully met the client's needs, with the client's Business Development Manager expressing delight with the end result.

Ealing Mencap