Case Study: Capital Karts boosts online bookings with Feelingpeaky

Capital Karts boosts mobile bookings with Feelingpeaky, reaching 84% mobile traffic

Capital Karts, a UK-based indoor go-karting venue, approached the design agency Feelingpeaky with the challenge of redesigning their website. Their existing site had poor information architecture and a confusing user journey, which was particularly problematic as 84% of their traffic came from mobile devices. This led to a loss in booking conversions. Their goals were to create a clear, mobile-friendly, and scalable site to support business growth and improve the booking process.

Feelingpeaky implemented a responsive website design focused on a logical structure and clear messaging to drive bookings. The solution provided easily accessible information on venues and activities, ensured full mobile responsiveness and accessibility, and included an easy-to-use Content Management System for the client's staff. While specific metrics were not provided in the text, the project by Feelingpeaky was ultimately focused on significantly increasing online bookings and revenue by improving traffic, conversion rates, and basket sizes.

Capital Karts