Case Study: the Army Central Fund improves clarity and engagement with Feelingpeaky’s website redesign

Army Central Fund launches a fully responsive, accessible website with Feelingpeaky

The Army Central Fund, a grantmaking charity for the British Army, required a brand refresh and a complete website redesign to better communicate its purpose and support applicants. The challenge was to create a clear, modern digital presence that would serve charities and army units seeking funding. The agency Feelingpeaky was engaged to handle the brand asset creation and website design and development.

Feelingpeaky delivered a fully responsive and accessible website with an intuitive user experience and a streamlined content structure. Their solution provided a visual refresh aligned with the new branding and included an easy-to-use CMS for self-management. The redesigned site successfully presents the Army Central Fund as a trusted and modern charity, making it easier for visitors to understand its work and apply for support.

Army Central Fund