Case Study: Enterprise Brand Company achieves 22% decrease in ACoS and 27% increase in sales with Feedvisor

Enterprise Brand Experiences 22% Decrease in ACoS and Optimized Ad Performance

Enterprise Brand Company, an enterprise seller with products in apparel, electronics, and health & beauty, needed a platform and team to build and optimize Amazon campaign structures, in-market keyword bids, and gain a 360-degree view of campaign performance, traffic, keyword efficiency, and ad spend. They partnered with Feedvisor as part of an early adoption program, using Feedvisor’s advertising optimization and intelligence platform and managed services to align campaigns to their unique business goals.

Feedvisor delivered end-to-end managed services and an AI-driven campaign manager: conducting strategic reviews, optimizing campaign and ad group structures, reallocating budgets, identifying high-impact and negative keywords, and improving product detail pages for SEO and conversion. As a result, the Enterprise Brand Company achieved a 24% increase in conversion, a 27% increase in sales, and a 22% decrease in ACoS, along with improved organic search ranking and Sponsored Product engagement.